Both are right...
First thing everyone has to realize is newbie surfers are a very limited and shrinking commodity now. I'm talking about the guy who is new to the web and will buy the first thing that catches his eye, spank his monkey and then forget to cancel. These were plentiful in the late 90's, and as much as we all loved those days, they're gone.
You've gotta do some marketing now to separate a surfer from his wallet.
The real key here that everyone needs to realize is that in order to get people to spend money, you've got to have something to sell them that they cant get for free. This is why most of the successful sites these days are those pushing exclusive content they've produced themselves.
Giving a taste of it away for free is just one of many ways to market it and let the surfer know where they can get the motherload. Know your niche. Know your surfer. Use psychology to draw him in and open his wallet.
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