>> Our conversions are doing just fine. Our retention is excellent
>> and we are a relatively high priced site. Admittedly, we have
>> a strong brand but the fact that people can see us for pennies
>> on cable compared to our site has not hurt sales only helped.
I'm curious. Would you care to reveal the convertion ratios you are talking about? What do you mean by "just fine"? 1-100? 1-500? 1-1000? or what? And where is the traffic mainly from?
I'm pleased to hear that your retention is excellent - you are looking after your customers.
Seeing your content on cable is OK - but... it's TV - you can't wack your wanger out so easily in the living room ; ) - that's why you get the web sales - people feel safer at their computers - in their home offices etc... ; )
>> We all agree that there is a glut of content.
Yes
>> There is also a glut of marketers.
Yes
>> A glut of programs.
Yes - but a dearth of good ones...
>> The successful programs of yesterday may or may not be
>> the kings and queens of the market today.
You can't rest on your laurels - especially on the web...
>> It is natural for only a small percentage at the top to make the
>> majority of profits in any free market.
Agreed - there's always the pyramid.
>> You can go to the movies to see a big screen picture..
>> you can wait for it to come to cable...
>> wait longer for the dvd...
>> or wait longer to see the edited version on free tv.
>> The same basic rules apply for the way we market Homegrown.
>> You have to be a member of the site to see the whole enchilada.
Yes - also agreed - except that porn surfers want satisfaction NOW. An urge must be fulfilled - that's the male condition. So surfers won't wait for the free/cheap stuff - you are right. But... they will find whatever they can NOW that is the cheapest or free. The dick rules what the head desires - but the mind looks after the bucks - it never gets so tied up in the porn that it forgets basic economics...
If your horny surfer can get what he needs free then he will - if it's not free - he still has an urge to fulfill and will pay.
The sexual urge overides most stuff - it's part of nature - hide or remove the free stuff - but keep the surfer aware of where the paid porn is - you will always make more money - men need visual stimulation - they get bored just imagining - after a while of no free porn they will pay.
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