[ronaldo]

You answered your own question.

The almighty dollar. That's it. No more, no less.

As for the studios providing the content for the feeds? On a rev-share, they'd be getting their share, so they aren't gonna care. A lot of them don't have an internet presence outside of the feeds themselves, so it's simply another revenue stream for them.

If the content is bought outright with any of the internet rights licenses I've seen, it would be entirely legal and the studios would have no say in the matter. Unless perhaps, they were giving the videos away for free, which I can assure you, they're not.

Does it devalue the product? Perhaps. Then again, members generally don't join paysites for the feeds. They're simply an addition to offer the surfer more content. Few surfers are gonna complain about seeing the same "Add on" content they've seen somewhere else. If the content is good, it's gonna help a little with retention, and the paysite owners aren't gonna complain about that.

Just my 2 cents.