now that ESPN has become an entertainment company instead of a news organization or sports journalism outlet, there is need for this in their ranks.
think MTV, when it used to be music. then it filled up with useless crap and shoddy music journalism, so M2 had to be launched. Same exact thing. ESPN sucks, so it makes another network to pick up the ball where the mothership left it somewhere back in time where good sports coverage and news reporting meant something to the network.
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Think horses, not zebras.
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