Quote:
Originally posted by cj@Feb 22 2005, 10:47 PM
LMAO
Spaz, which affiliate program have you run in the past that has generated enough business to spend $300k on a booth? Theories are nice to chat about, but I'm curious what actual experience you have with generating a bulk amount of affiliates to your program?
You are talking to someone who spent her first 4 years in the industry doing business with 2 drinks permanently planted in her hands, so no, it doesn't escape me that biz can be done during parties.
And yes, I am aware the bulk of the industry is image based ... so is hollywood ... it doesn't mean there is any money being generated behind the image. 20% is all i care about, you can go play with the 80% and the big flashy parties all you like ... but assuming its going to make you rich is a sure fire way to be very disappointed.
I didn't say affiliate programs were dead, I never said the sky was falling ... it does appear someone has their head in the clouds though.
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LMFAO ever heard of a little program called Extreme Paychecks? You know the program I worked for in house for over a year and continue to do work for? & no, I didn't start their affiliate program or run it on my own or anything. But I didnt sit there for a year with my head in the sand ignoring everything that was going on around me either. I am not saying how much they spent on a booth for 2 reasons.
1) its non of mine or anyone else business
2) I don't know an exact amount
But if ya saw this last Jan's booth AND the party at Club Ice I think you will get the idea that John invested a little bit of money in this show.
Oh, and I would be willing to bet that he got one hell of an ROI on it.
I don't cater to anyone, I am not looking for the 80% while you get the 20%. I want 100% for the same reasons some affiliates will use RS or some other submit program. Its a numbers game. While cetain people may choose to ignore the affiliates who, on their best days can only generate one sale a month, I welcome them all........because there is a lot of them out there. and run the numbers on that.
hypothetical here *2000 affiliates X 1 sale per month = 2000 sales
I hope I am never to successful to just blow off 2000 sales in a month. Do I want to just have the affiliates who are unable to generate that many sales themselves? FUCK NO! I want the big time affiliates as well. combining the 80% you turn your nose up at, and the 20% you like so much is how I want to make money.
guess what, it works.
You just need to know how to attract them. Do I personally? Beats me, but I am sure as shit gonna try!
spaz