there is no easy way or premade solution... at least from your description.
there are php solutions and perl solutions.
perl you would have to create a script that makes changes according to the variable you want to use when rendering html
with php or asp you would have to create your layout where you would put calls to a database that you create with the fields you need EG tittle link url zone.
with the zone field you may control where the link shows up if you divide your site in zones.
depending on your traffic and how complicated your zoning and dynamic data may or may not overload your server.
hit me up if you want custom stuff made
