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So, if traffic is king, why do we tweak the *content* to make the traffic convert better (or at all) ?
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*We* dont tweak content... the people that have the hassle of content do that to earn our traffic. Content is an asset, but you can have all the content in the world, and have nothing with no traffic.. but if you have traffic, you have bling
Nick threw out a pearl of an anology the other day about Saltmines and Goldmines.
For me, finding and playing with traffic is fun and still feels like I'm working a gold vein... managing content production or even dealing with having to care about what picture content sells to TGP surfers would be like working in a saltmine to me.
As long as you can keep doing almost anything consistently in this biz you can make money imho.. making millions may not be easy anymore.. but putting together a million whilst having fun is still easy enough, with patience and consistency. Whatever you can do to make your million/s is your gold mine.. and thank r-n there is people out there to make the traffic i scrounge up worth soemthing ;-)