Nick, I would love to hear some of those things "you have been told." I've "heard" a thing or three over the years but I know you have your ear to the ground a bit more.
On the SE optimization topic Pushpills is right. A modified FPA with just a bit of sticky content like pic of the day or movie of the day still works like a charm. Anything more than that is overkill.
There's more you can do to convert them but it sounds like some sharks are gearing up for competition. I think I will shut my mouth now and go back in the deep water where it's quiet, uncrowded and safe... for the moment.

earl: