Quote:
Originally posted by EmporerEJ@Jan 26 2005, 11:06 PM
We ABSOLUTELY follow the "quality" model, and always will. We always give our customers more than they pay for, so they are pleasantly surprised when they open their order.
We also stand behind our product. Our product has ALWAYS carried a warranty. Our warranty FAR exceeds every warranty I've seen in the adult industry, (when there is any warranty at all) and exceeds MOST consumer electronics warranties.
The rule in the past has always seemed to sell overpriced shoddy merchandise and then run from it. For example: Most of the "name" adult products have a warranty on a $9.95 dildo as follows:
Product is warranted for 90 days against defects. If it fails during warranty, please send to XYZ address with $10 for return postage and handling.
I ask you; what kind of warranty is that? NONE. The customer might as well discard the broken unit and replace with new, and that's the plan for the majority of manufacturers. They simply don't want to see it ever again.
Our warranties are in YEARS, not months. We make a quality product that lasts Our customer repeatedly come back for additional content to use with their Virtual Sex Machine, so it had better work, or we'll get no repeat business. I challenge anyone to find a better quality warranty on a product in our industry.
Quality is Job #1
|
You guys have an awesome business model ... you make money on selling the original 'box', then have a recurring income on the accessories for the box. A lot like barbie dolls ... the parents buy a quality doll and maybe a car, then a whole stack of cheap accessories for every birthday and christmas.
While you do offer a warranty and focus on your product lasting a long time, does the standard drop as you work your way down the accessories?
Do you find many people actually take you up on your warranty offers?
While your quality is what encourages repeat business and purchase of your accessories etc, if you spent equal amounts of money on marketing as you do maintaining your standard of quality, do you think you would be able to make as much or more money?
With your product in particular, I could never understand why more don't get sold - if you had an infomercial for that you'd sell millions and millions of them around the world because the gimmick is so suitable for that format. The bulk would end up in a box in the closet but without the customer support cost because most forget or couldn't be bothered returning ...
Have you considered taking this direction and if so what has stopped you?
Great comments, thanks everyone!