Well....
I'm about to try , stack it high , sell it cheap , but then offer upgrade options.
So errr both.
But frankly , the model in this business has always been on getting the surfer to buy.
Great content helps...but it is still my belief that a large number of recurs is purely related to the fact the member forgot to cancel or can't be bothered to.
My new plan is sell them , then sell them somemore