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Mr Benn · 01-26-2005

1.) $20k to test different advertising mediums; try several configurations on the one which initially performs the best, to improve it further (aiming for 100%+ ROI).

2.) $30k into the best performer from 1.

3.) Invest all returns back into running the same advertising a couple more times, spending ~$60k then ~$120k, and evaluate the options again.

01-26-2005	#50
Mr Benn Members Join Date: Oct 2003 Posts: 113	1.) $20k to test different advertising mediums; try several configurations on the one which initially performs the best, to improve it further (aiming for 100%+ ROI). 2.) $30k into the best performer from 1. 3.) Invest all returns back into running the same advertising a couple more times, spending ~$60k then ~$120k, and evaluate the options again. __________________ MrBenn "As if by magic, the shopkeeper appeared."