awesome LAJ
while my first reaction is 'fuck, more morons', sykk hit it on the head with his breakdown of who actually uses it. how many of us have marketing/technical or whatever books sitting in a bookshelf that we have NEVER opened? Most people who buy 'how to' books never bother following the steps because they realize they are too hard or too much work. how many infommercial products are sitting at the bottom of closets?
LAJ, my main feedback would be that the sell isn't hard enough ... its too professional and clean ... I don't think many existing webmasters would buy this, so your market is newbies/surfers and you have to sell the industry as much as the book.
What about some pics from porn conventions with lots of BLING and pornstars and maybe even a mcdonalds sign with a red line through it LOL