Here is the original New York Post version (for those that were offended)
http://www.nypost.com/business/38078.htm
Columbia House, famous for its "12 CDs for a penny" record clubs, will launch its own adult video club with Playboy Entertainment at the end of this month. The service, called Hush, will sell pornography through direct mail and a Web site.
While 50-year-old Columbia House is eager to cash in on the $12 billion porn business, officials are pretty hush hush about Hush.
"This will be a separate subsidiary," said Jim Litwak, senior vice president of marketing at Columbia House. "It will be completely separate from Columbia House, and will not be marketed to current members. We are not using Columbia House at all, and are not talking to existing members; this is a separate business and deal."
Columbia House, the nation's largest direct distributor of DVDs and home video, will handle distribution, while Playboy, which has an adult direct-mail list "in the millions," according to Litwak, will handle marketing.
Litwak added that his company estimates that total adult video sell-through and rentals total $5 billion a year.