Quote:
Originally posted by rhymer11@Jan 8 2005, 06:56 PM
KK managing a merchant account is easy. You set your risk tolerance. You arrange your customer service, call centres and 800 numbers and at the end of the day, you make more money. But the real value is, you control your customer list. CC numbers addresses, rebillings, and if your credit is good no rolling reserve. But if there is a rolling reserve, it is held by an insured bank, not an aggragator. It is a win win situation.
BTW, it also seems that Visa has made it much harder to charge back. I haven't had a charge back in 18 months.
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LOL, you do have a tendency to oversimplify things. While that is in some ways how a merchant account works, you've failed to take into account someone with a sizable affiliate program's need to constantly add trans each month and other variables that influence things.
cj hits the nail on the head, and the girls got experience all the way around the block and back with all the potential pitfalls of a merchant account, even if it's not in her name
HP, I'm no phone person either.