Quote:
Originally posted by cj@Jan 7 2005, 08:19 PM
As Nick said, we all have a 'pet niche' that we are best at, but a good marketer can sell ANY widgets to ANY audience - if its not your pet niche, you just need to spend more time researching your audience and your widget, and see what it is that brings them together.
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Completely agree. You don't have to understand something you just have to hire someone that does.