Quote:
Originally posted by rhymer11@Jan 8 2005, 04:15 PM
Let me start by saying I have never been to internext. I suppose the reason why should be of some interest. There is no business for me to do there, so I spend my capital on stuff that makes me money. Having said that, I have been to many trade shows like the IBC which I believe is now held in Amsterdam but used to be held in Bristol as well to NAB which is the biggest in the world. I am the veteran of a few other trade shows outside of my industry for other reasons. But they all have one thing in common. They launch new products before the public gets to see them. They take orders for new products so the first adopters can get out there and make some money. In other words they provide a sneak peak into the future and give the participants a leg up on their competitors. They spend huge amounts on their displays and attract an audience with their companies chequebooks in their hip pockets.
I don't see any of this happening at internext. For instance, I have just jumped feet first into the world of high definition video production. Now it may have been at internext, but I didn't see anything about it. If you are going to be a player in the video game, this is the most important technology at the moment. Internext should have been all over this. I might have even gone for that very reason. Editing solutions, monitor solutions, transcoding solutions. The list goes on.
Another generation of affiliate programmes is nothing new as far as I can see. My suggestion is to make the show a little more technical to show the way to those who actually produce content. The old days of content trade parties where everyone and their dog has the same hotel room pictures for months after internext are hopefully over. I can't see that making money any more.
Personally, I feel that less emphasis on the Cristal and more emphasis on worthwhile money makers would go a long way to resparking interest in these gatherings.
Ya gotta make money before you can spend it, and a lot of folks are not achieving what they had hoped and are not about to drop 6k to hit vegas for a couple of free drinks and a few good stories.
I mean this post in all sincerity and hopefully you will find some of the suggestions worth considering.
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I'm goiung to hate admitting this, but I agree with you on a lot of that. A lot of things that SHOULD have been there, weren't...they were/are at CES though.
The way I see it, they'd rather let these types of companies exhibit at CES, which is right next door to the AVN video show and don't give a shit enough about us Internet guys to ramp up their sales force to get some of these types of companies to exhibit at the InterNext show.
Those of us who've been in the business long enough are bored of the "rock star life" and just want to solidify existing relationships and maybe meet some new people face to face...and probably won't be paying $200 per ticket for that experience again, especially when I had more business-related discussions sittng in the lbooy out in front of the registration area...that's where the business talk was (or seemed to be)....