Anyone in marketing knows the biggest way to waste a marketing person is to give them booth duty. Rule number one: They have to be free to hit the floor, leave the floor, find the people, do the business.
Booths are 20% branding and 80% for the newbies.
They're not even good for finding people to talk to, since, see rule one above, the people you need to talk to aren't ever at the booth!!
Vick, 500% agree with ya!
