I actually agree with the point that you need to give the attendees something to see. It makes good business sense as the number of attendees is more or less flat, while there's definitely bleeding on number of exhibitors.
The price should not be insane, but for an adult show, $100-200 for a badge is just enough to weed out the lookie-loo's. It shouldn't deter someone who is in the business.
The real catch is finding a format that provides some ROI for the exhibitors. All trade shows including mainstream face the same challenge. A trade show used to be where everyone showed off their new products to their dealers, distributors, etc. With the web, we already know about everything that's coming in real time.
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