I'm a little biased (maybe a lot biased) but I like it.
Hotmovies gives your members free time, so instead of it being an upsell only, it's also extra content.
A few companies use it as an incentive to help sell the membership.
You get all this great content, plus you get x amount of free time on our sister site: (insert custom theater branded url here) w/ over 13,000 hardcore movies.
It's a really good upsell.
I'm sure some of the other ppv companies will do the same thing for you as well.
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