I think it should be pointed out that 95% of the people in this business are NOT pornographers, they are internet operatives, geeks and/or marketers.
That 95% would not have the first idea when it comes to producing content - most wouldn't be able to hold the camera straight. They would be clueless as where to start.
Advertise and recruit some talent, learn some production values (no matter how amateur), make some movies, shoot some pics, edit and package them for sale, sell them, set up some sites and market them and then call yourself a full-service pornographer.
Calling the 95% pornographers is like calling every news store owner a pornographer because they may sell Playboy.
Selling it and making it are 2 VERY different things.
My 2c.
h34r: