Good thread topic Lee. I agree with you. There are a lot of people that don't get it, but the ones that do will be here for the longer haul.
I try to keep a balance. I do a lot of favors and spend a certain amount of my time giving lots of help to different people. As much as I love what I do, the love of the work alone obviously doesn't pay the bills.
If you're offering services such as design, SEO, advertising and consulting like I do, you have billable hours for clients, and some pro-bono hours for your own PR to get future business, or as you referred to, doing a favor for someone that will return the favor when you need it.
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