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Thing is in the board business, your advertisers are your lifeblood.
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No they arent, the POSTERS are a boards life blood, they are what can ultimately make or break a board.
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2) You can't drive major programs away from your board. Plain and simple, if a major program wants to quit advertising, the following steps should be made
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Again, yes you can, there are SEVERAL large programs we dont allow advertising to be sold to on the GA Media resource network.
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Ask the advertisers why they are canceling and attempt to resolve the matter at the core of the issue.
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Most of the time advertisers cancel because they dont track traffic properly.
What the point in only seeing how many webmasters signup to your program? They also need to know how much traffic was sent by the resource, for example, we recently had a client want to cancel their advertising because they only saw 80 new webmaster signups to their affiliate program in a week, the fact that we had sent them OVER 5000 clicks and their affiliate signup page looked like it was designed by a 5 year old on crack cocaine obviously didnt have anything to do with it LOL
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Offer the advertiser some type of plug or deal which should be gauged by the length of past support.
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Whilst losing a paid ad space - good stuff
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You do not want to short yourself the opportunity to bring that advertiser back in the future.
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Good advice
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3) Support the current advertisers. weasel's board and GF-Y does an excellent job in this regard. Sic Cash sends our products traffic; hence, they believe in our business.
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No they beleive in the $2k you bring them each month, the truth is, they couldnt give a shit whether your program fails or succeeds, just so long as you keep sending them payments every month.
Thats my take on webmaster advertising anyway
Oh and if anyone is interested in getting some fresh wm traffic to their programs, shoot an email across to
rainey@gamediacorp.com who can hook you up