As a potential advertiser and someone who's roots and connections in this industry goe extremely deep and who knows everything, but mainly as a POTENTIAL ADVERTISER...
I know for a fact that the best thing for a board to do is to give away their advertising for free. That is the best way to attract advertising to your board. Once you have good advertisers with deep roots and connections you will get lots of posters and eventually some of them might actually post something worth reading. Once that happens you'll make the bling.
In fact, I would highly reccomend that a board PAY their advertisers to advertise there. That way the board will make their money even quicker.
Also, a board owner should never disagree with any potential advertisers because that potential advertiser is a potential customer and as we all know (at least those of us with extremely deep roots and connections) the customer is always right.
Listen to my advice and you can't go wrong.
I know this for a fact.
IMHO.
