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Originally posted by JR@Nov 17 2004, 05:25 AM
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A Boca Raton investor is leading the charge to remake ailing Penthouse into a softer, young men's magazine, akin to Maxim and FHM.
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That seems a little retarded to me. They failed at selling tits and ass. It would probably cost 100's of millions and take many years to change what "Penthouse" means in the minds of people. Its like saying Camel is not going to make cigarrets anymore... they are going to make ice cream. Penthouse means "Playboy but a little more hardcore" Thats what it is and what it always has been. It's not going to ever going to mean "Maxim" or "FHM" in my generation... and it would probably be next to impossible to distance themselves from the stigma of being a porn mag.
JMHO
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Agreed. I think this is going to be a crazy uphill battle. I do think that it is much more diffifult to sell tits and ass in print nowadays when one can just use the Internet and get much more out of the experience. I think a better ploy would be to just focus on Penthouse on the Internet and use the brand for "hardcore" to sell online subscriptions. They still have a strong brand and trying to change that brand is going to be more difficult that actually using it properly.