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A Boca Raton investor is leading the charge to remake ailing Penthouse into a softer, young men's magazine, akin to Maxim and FHM.
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That seems a little retarded to me. They failed at selling tits and ass. It would probably cost 100's of millions and take many years to change what "Penthouse" means in the minds of people. Its like saying Camel is not going to make cigarettes anymore... they are going to make ice cream. Penthouse means "Playboy but a little more hardcore" Thats what it is and what it always has been. It's not going to ever going to mean "Maxim" or "FHM" in my generation... and it would probably be next to impossible to distance themselves from the stigma of being a porn mag.
JMHO