then how come the prevailing business model is paid for downloading and sharing. industry indicators dont lie. if the industry can tell which way the breeze is blowing, then they have to get on their horse and get a head start.
As for toolbars. Check the prevailing marketing strategy there. google, ESPN, now major news sites make you jump through hoops to install their toolbars. ESP when it is bidirectional like ESPN's fantasy toobar.
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Think horses, not zebras.
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