OK so the new 2257 is supposed to go in effect soon, the question is, will sponsors give a shit about their affiliates complience? I mean, how many affiliates who have their own full page multi site ads or tgps with tons of thumbnails are really going to have everything conform to the new 2257?
If sponsors wanted full compliance they'd have to kill off at least 90% of their affiliates...at least.
So, will most sponsors just say fuck it, let them send from wherever they want even if their site doesn't comply....we'll just boot them if we get a phone call from some authority and claim total ignorance.
What do YOU think?
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