cj, at the end of the day, unless there is REALLY something going on that is worth the time, most people won't give up an hour or two to listen to amusing banter... if we need it, we can just turn on the AM radio and listen to any of the talk radio channels.
You need to have subject matter, guests, and formats that are IMPORTANT, not just nice. "Fred is here to talk about how you can make money on his program" isn't going to get a big draw... having someone for Acacia on the air might change things....
(anyone notice their big lawsuit?
http://news.moneycentral.msn.com/ticker/ar...&Symbol=US:ACTG )
It's all about creating value - you have to make me WANT to show up... which means you have to have something nobody else does. Personality isn't enough... you gotta have substance!
Alex