I have to agree with Dravyk - I do like the shows where we can be more comfortable. You have to think about the comfort of your attendees and creating a desire to want to go. Sweaty South Florida in AUGUST just isn't my idea of a good time. Now South Florida in February is a whole nother thing - I loved Ft. Lauderdale in February, it was gorgeous!
Phoenix - in the Spring (before the 110 degree days set in) and San Diego in early Summer (gorgeous year-round really) are VERY appealing. Those two shows have definitely become my NEW must-attend events for 2005!