I think that through all of the issues raised here, that it all boils down to the surfer is much more net savvy nowadays. We knew this was coming. Statistically it had to happen.
There will need to be much more thought put into creativity and value. Don't get this confused with deceptive marketing. Simply stated, we're going to have to provide the surfers with shock facter, 'OMG! I have to join this site'-factor.
How do we do this?
Discuss.
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