I think the Bush ad is the perfect example of a good negative ad. It addresses a point, comes up 100% on fact, not opinion, and links an obviously bad thing to the other candidate.
When you compare that to the "Kerry changed a vote while in congress" negative ads, I think it is easy to see why Junior's ads aren't having the same effect.
Reagan ad is a nice one, no negatives there. ;-)
Alex
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Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds
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