Colin, I don't think you will see that one on TV, it is a little too much. It is a great ad, don't get me wrong, but I think it goes over the line and would lead to some VERY bad press.
Invoking the recently dead isn't a good idea.
Alex
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Let's go to the edge of disaster Push the pedal and go a little faster Let's slam into a wall at ramming speed Let's go to the edge of a mountain Jump off and lets start countin' Hit the ground and tell me if it bleeds
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