i've always done a mixture ... and i decide with a complicated formula of 'i could be bothered' divided by 'will it make a difference' plus some 'how many good pics do i have handy' LOL
the best advice i can give is variety .... if you are aiming at affiliates, do some long tours, some short ... webmasters can then choose the ones they know work best on their traffic.
long tours work best if your site requires surfer education - ie, most reality sites require you read to get into the concept and the longer those tours, the more convinced the surfer is that its real. if your site is 'this is what we have - now buy it' then short tours are enough.
I think overall you are better off having more tours than longer tours
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