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Old 04-29-2004   #13
Hell Puppy
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Join Date: Oct 2002
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There's a business lesson here somewhere.

In the late 70's the Olds Cutlass was the best selling car several years in a row. However, they haven't really done anything new in the last 20 years. Instead they just slightly re-skinned other GM products.

The only thing remotely original they tried in recent history was the Aurora, but they missed the mark on that one and never really recovered.

I wonder if Buick can last as their geezer audience gets too old to drive. They're enjoying some additional sales right now as Cadillac has shifted their marketing to a younger audience. If you want a big boring car with a bench seat and steering column shift, Buick is only game in town....geezers love 'em!
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