Quote:
Originally posted by JFK@Mar 23 2004, 05:03 PM
They couldnt keep the magazine alive , what makes you think they will do better now? I have nothing against them , always liked PH, but to start prety much from scratch now is not too realistic 
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starting from scratch?! huh!?
they have years and years and years of editorial content, stories, photos etc - 10 times the quality and quantity that can be obtained from most of us smut peddlers ... do you know how many different niches of website you could do with that content? for men AND women, every age group, every sexual interest, couples (a huge market most of us ignore) etc ...
i think we are almost full loop in the cycle with the cc issues starting to settle and 'content is king' will be the next motto for 2004 just like 96-98.
someone like Penthouse most likely won't have the same trouble with cc processing & visa as we do because of ... lets hear it ... BRANDING! If Mr Penthouse plays golf with Mr Visa i'm sure 1% chargebacks won't be a problem!
so the way i see it, penthouse is nicely positioned to jump in and do what few of us have been able to acomplish - an internet porn business that is accepted in the mainstream world.
every time purve has been in a newspaper, on tv or radio we have a decent influx of sales (& most importantly, free for us!) - back in 98 the ny times article generated about 60 signups, the E! shows do about 15 - 20 on every replay (at least 10-15 replays), articles on the big newspaper websites will do about 50 sales also ...
Imagine if you had a name like penthouse and didn't actually have to try to get publicity?! Just opening a website will guarantee you publicity in 50 publications throughout the world!
it comes down to 1 thing, are the current directors of penthouse capable of pulling together their tools in the right order?