OK ,for the record, I totally believe this patent to be ass.
But lets have a reality check...
A corporations duty is to its shareholders
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it was Playboy negotiating the lowest possible fee to pay, that would be less then them paying legal expenses to fight in court.
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If I was a shareholder I'd be pleased that they took this action.
So you pay a small fee and then wait for the potential "blue sky" that the patent gets struck.
Sounds logical to me.