Do this:
create a recipe ebook with various niche recipes, then write another and reference the first book and so on (and continue to cross reference the other books back and forth). Then go to
www.clickbank.com and sell the ebooks and people who buy one will see the references to the others and if they like those, they'll buy them and soon you'll have a nice little viral marketing thing going on.
Then open up a free recipe of the day site and pitch your full cook ebooks on that site and offer a daily newsletter with a "bonus" recipe and again, in that newsletter, push your ebooks.
Plus, go to
www.clickbank.com and there are other ebooks listed there that you can promote and recieve a commission on.
You can also go to a site like
www.cj.com and signup to promote any sponsors with cooking supplies, kitchen equipment, etc. on your new recipe site.