Colin, I believe in the ability to predict flows of energy through planetary alignment ... but know it would be unlikely to be done by a lady in a purple flowing dress and a crystal ball behind a chiffon curtain.
Like you said ... astrology has the same appeal as religion - a way to explain the unexplainable - if we have a book to guide us with the occasional coincidence, it 'all makes sense'
I almost always read my starsign, but i really couldn't tell you why ... i don't believe it but sometimes i find it funny how accurate it is - note i said sometimes! Occasionally it will be so specific that your faith is restored for the next 10 times when its bullshit ...
One thing I do know for sure is that on a web site for women lots of astrology is essential ... its a cute marketing concept & fun to build - we have sexual star signs where we profile each star signs best sexual position, we have monthly erotic astrology and an annual review of 'the year ahead'.
Its all harmless and we always use it to issue positive advice like 'take some time out for yourself this month virgo with a long sensual bath & some solo romance' ...
but yes you are right, its mostly just crap ... but chicks dig it!!
|