Great idea by Pepsi. If you think about it, assuming they paid $1 per song they are giving away, they will make 3 times the amount they spent. If 1 in 3 wins, then they make $3 per 3 Pepsi's bought and $1 will have been spent on that for the 1 song. If all the caps are used, they will make $200 million out of this.
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