There is also the problem of reader reaction to consider when you create new or different methods of getting attention, especially when you take away reader choice with that attention. I have a remote control that I can turn a commercial to another channel with immediately, but then I rarely watch tv stations with traditional commercials any more anyway... HBO and those type of networks get my eyeballs, not network TV.
For all those that will see a new ad that you cant turn off or pops on you every time you go to a particular board even if you've been there in the last three minutes or three seconds on a refresh, I think more of the target audience is annoyed and gets the "I wont look at that or use that because of the intrusiveness" mentality.
It's just too easy to click to another board to see whats going on rather than be annoyed; or better yet, click away from boards altogether when they don't serve ANY purpose including entertainment...
|