I like skins.. It brings lots of attention to sponsors in a short period of time.
I don't know if it is a good way to spend ad dollars - if webmaster signups jump during those promotions, but I thing it is a great way to get a message out. Banners can be overlooked.. skins can not be overlooked.
I have an ad on GFY now. The click rate hasn't gotten better or worse since the skin was put on the site. Doesn't seem to effect my ad space.
When the ADS skin was up on several of the boards my click rate didn't get better or worse on any of those sites.
I would consider getting a skin on GFY and other boards if I had something I wanted to draw lots of attention to in a very short period of time.
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