[Carrie]

Blogs have been in mainstream for years. Coming damn close to a decade now. They just weren't called "blogs" until recently.

Ever heard of Slashdot? Fucked Company? Nuke? PostNuke? Even the one I worked on, Geeklog?

Before they were called blogs, they were "content management systems". They started as single-user live journal update scripts and quickly grew into multi-user environment publishing scripts.

Just recently one of our well-known adult webmasters, TDavid, participated in the 3rd-annual Blogathon. Unofficially it's been going for 4 years, and even then the founder (Cat) was late to the game. People have had blogs since the first moment they discovered they could post random thoughts to their sites and other bored surfers would come read them.

Two years ago the term "Google Bomb" came into play from people with these blogs getting together and linking certain terms to certain pages for the desired effect of having Google point to that page whenever the phrase was searched for - an often funny, if not humiliating, experience for whomever/whatever the search phrase was about.

Mainstream has been eyebrow-deep in blogs for years. The next big thing? It's been a big thing forever and a day.

Just because you just recently noticed them doesn't mean that they're new.