Hmmm.. seems people are more focusing on the marketing of the sites rather the the content aspect you appear to be interested in.
I would think people would be able to crossover pretty well in both realms as long as being directly around their non preferred form of sex wouldn't bother them. I see alot more likelihood of more straight people not being as comfortable doing a gay shoot than a gay person shooting a straight scene but I think it can be successfully pulled off by both.
One area where I think might be of a more difficult nature, but doable nonetheless with a talented person, for both sides might be reality themed content. I wonder if the "unique imagination" aspect of what appeals in that form of a site could be effectively be created by someone of the other sexual orientation as effectively as someone who doesn't share that sexual view.
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