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eatapeach · 10-21-2003

I mentioned that I'm skeptical of products sold on infomercials, but I have to be honest that I spend entirely too many late nights/early mornings watching them. They are incredible sales tools, and I am trying to learn how to adapt their techniques to adult website sales.

I have read two books by informercial entrepreneurs that i have found to be extremely valuable:

"A Millionaire's Notebook : How Ordinary People Can Achieve Extraordinary Success" by Steven K. Scott

Scott is the inventor of the infomercial format. He discusses the concepts he uses to promote products such as "Where there's a Will There's an 'A'", Lori Davis hair care products, Victoria Jackson cosmetics, Cher beauty products and more. Sort of like a motivational book for advertising writers.

"This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster® Craze: An Entrepreneurial Adventure Story
by Peter Biehler

This is the guy that decided to start an informercial sales company and how he went out and found the Thighmaster and made it one of the most successful infomercials in history. Its a fast paced entertaining read, and it's actually the book that made the lightbulb go on over my head about how successful marketers make money.

10-21-2003	#34
eatapeach Members Join Date: Oct 2003 Posts: 203	I mentioned that I'm skeptical of products sold on infomercials, but I have to be honest that I spend entirely too many late nights/early mornings watching them. They are incredible sales tools, and I am trying to learn how to adapt their techniques to adult website sales. I have read two books by informercial entrepreneurs that i have found to be extremely valuable: "A Millionaire's Notebook : How Ordinary People Can Achieve Extraordinary Success" by Steven K. Scott Scott is the inventor of the infomercial format. He discusses the concepts he uses to promote products such as "Where there's a Will There's an 'A'", Lori Davis hair care products, Victoria Jackson cosmetics, Cher beauty products and more. Sort of like a motivational book for advertising writers. "This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster® Craze: An Entrepreneurial Adventure Story by Peter Biehler This is the guy that decided to start an informercial sales company and how he went out and found the Thighmaster and made it one of the most successful infomercials in history. Its a fast paced entertaining read, and it's actually the book that made the lightbulb go on over my head about how successful marketers make money.