I guess the real question is what does it take to start TODAY.
I think it's very different now. I came over from the BBS world early on and it was like it was raining money on the net. I have a strong techie background and was able to capitalize early on with scripts and programming and a few original ideas. No major capital needed. But I did constantly reinvest lots of the revenue to expand into other areas including producing our exclusive content, a bit of mainstream, etc.
It's a different game today. It's tougher to come up with something no one has thought of, the existing markets are saturated and margins are being squeezed at every level. However, on the positive side, content and pipe are dirt cheap, and if you're willing to work for beer money part time, that's not too terribly tough......yet.
I dont really think money is the key to entry today. I dont think you can buy your way in now. Instead, I think the keys now are to have some good original ideas and concepts, an understanding of the psychology of today's surfer, a thorough understanding of the business, a plan and a willingness to do a lot of hardwork.
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