The weekly billing model comment reminds me of discussion I had when
new rules first became apparent...
What came out of it finding best ways to leverage those members you know are 'good' by stimulating an increase in their total transaction #s. Switching from monthly to bi-weekly memberships on these individuals would give them 2x the power as new unproven member. Over time one could have same number of bad transactions as right now, but at 1/2 the penalty due to good transactions counting double while bad ones aren't.
Surfers (and webmasters alike) will do anything you ask if offered the right carrot at the right time...
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