Clay some numbers I would like to see are.... where the majority of the chargebacks come from.. are they from stolen cc numbers/bad affiliates or are they from legit customers who could not figure out how to cancel?
by eliminating bad resellers out of our affiliate program... it seems not only has our weekly fraud review dropped in time.. but also seems that our retention is on the rise and our cb ratio has dropped.. basically better to have 10 good transactions over paying out on 100 that 90 are bad....
right now our highest amount of CB's come from people sending us xsells...
maybe its just us.. but I would think that one would recognize that maybe its not the price point as much as it is the sneaky xsell??? 2 cents
|