Lensman IS on to something.
Lowering price points is not an attempt to decrease ratios by increasing sales it
is a method to decrease the number of inbound chargebacks thus reducing ratios.
Lower price points equal fewer chargebacks.
Sites priced at 39.95 are going to chargeback at nearly twice the rate of
those priced at under 25.00, this is a fact.
With the New VISA thresholds coming up in October those who are not yet compliant may
want to consider lowering pricing in order to become compliant.
Clay
EPOCH
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