its a good article. i think some of the analogies and comparisons have to be a little off:
"If Starbucks seems ubiquitous, that’s because national expansion was part of Schultz’s game plan when he began reinventing the coffeehouse in the mid-1980s. But that fast-growth strategy caused growing pains early on. Dunkin’ Donuts, by contrast, is still concentrated on the East Coast; it has just a few dozen locations west of the Mississippi. Instead of conquering new lands, Dunkin’s managers have spent much of their energy exploring how deeply the brand could penetrate existing markets"
that cant be completely true i think, because Dunkin Donuts is everywhere in the west coast. its also pretty much everywhere is Europe and Asia.
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