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Old 09-01-2003   #1
Mike AI
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BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to
sample a new discount item -- Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif.,
to produce the spirits at an affordable price, in the $2-5 range.

While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine into their shopping carts, there is a market for cheap
wine, said Kathy Micken, professor of marketing at Roger Williams University
in Bristol, R.I. She said: "The right name is important."

So, here we go: The top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Domaine Wal-Mart "Merde du Pays"

7. NASCARbernet*

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Riesling

And the number one name for Wal-Mart Wine ...

1. Nasti Spumante

And who says they don't know wine in Arkansas
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